If your website is not getting visitors from Google, it is tempting to rewrite everything or start publishing more blogs. Before you do either, find out where the problem is.
A page Google cannot access needs a different fix from a page people see but never click. And a page that gets visitors but no enquiries may need a clearer offer, not more traffic.
Here is a practical way to improve your website's SEO, one page at a time.
1. Choose a page that matters to your business
Start with a service page, a product page, or an article that could help a potential customer. Do not choose a page just because an SEO tool gives it a low score.
Write down what success would look like. For a service page, it might be more suitable enquiries. For a guide, it might be readers visiting a related product page or starting a trial.
Keep a simple note of the page URL, what you plan to change, and the date. You will need it when you check the results.
2. Check whether Google has the page
Paste the full page address into Google Search Console's URL Inspection tool.
If the page is not indexed, read the reason before editing the text. Common things to check include:
- Does the address open the correct page without a login?
- Is there a setting telling search engines not to index it? This is often called
noindex. - Can Google access the page, or do the site's crawling rules block it?
- Does the page point to a different preferred address? That setting is called a canonical URL.
- Can you reach the page through a normal link elsewhere on your site?
If these sound technical, send the exact finding and page address to whoever maintains your website. Asking them to fix a specific blocked page is much more useful than asking them to “do SEO.”
Submitting a sitemap helps Google discover URLs. It does not guarantee that Google will index them.
3. Look at what people searched for
If the page is indexed, open the Search Console Performance report and filter it to that page.
Look at the search terms, also called queries. Do they match what the page actually helps someone do?
Suppose you sell website maintenance. Your page appears for “website maintenance cost,” but only says “contact us for a quote.” A visitor still needs to know what affects the price, what is included, and whether the service fits their budget.
You do not have to invent a fixed price. Explain the real pricing factors and give accurate examples if you can.
Also compare clicks with impressions—the number of times your result was shown. Few clicks can suggest an unclear title, but your position and the other results matter too. Do not assume the description is the only problem.
4. Improve the answer before adding keywords
A keyword is simply a word or phrase someone searches for. Use the language your customers use, but do not force a phrase into every paragraph.
Before writing, complete this short brief:
- Reader: Who is this for?
- Question: What do they need to know?
- Answer: What should they understand or be able to do afterward?
- Evidence: What example, screenshot, test, or experience supports the advice?
- Next step: What makes sense after they get the answer?
For a guide to website maintenance costs, include what a plan covers, what costs extra, what information a quote needs, and when a customer might not need a monthly plan.
That last point matters. Helpful content should let a reader decide against buying, too.
5. Make the page easy to read and use
Put the short answer near the beginning. Then explain the details in the order a reader needs them.
Use headings that describe the question being answered. “What does the monthly fee include?” is clearer than “Comprehensive value delivery.”
Before publishing, check:
- The title accurately describes the page.
- The description explains what a visitor will learn.
- Each section adds an answer, example, or useful warning.
- Images have a purpose and suitable alternative text.
- Related pages are linked where they help the reader.
- The page works on a phone, including menus and buttons.
- There is an obvious next step, without a sales pitch after every paragraph.
There is no magic word count. Keep enough detail to finish the job and cut the sentences that do not help.
6. Use SEO Dispatcher to work through the page
In SEO Dispatcher, add your website and connect its Search Console property. Review the available search data and run an audit on the page you chose.
Use the findings to investigate specific problems with titles, descriptions, headings, or links. Check the page yourself before accepting a recommendation; a warning is a starting point, not a reason to rewrite everything.
For a new article, give SEO Dispatcher the brief from step four. Review its draft, add your real examples, and check any product claims. It can prepare Markdown or MDX files and send approved content to GitHub for your site's publishing process.
Changes to a service-page template or a blocked URL may need separate work in your website's code. Publishing a blog post does not automatically fix those settings.
7. Check what changed
After publishing, confirm the live page contains the change. Give it time to be processed and collect enough visits to make a comparison useful.
Compare similar periods in Search Console. For a seasonal business, also consider the same season last year. Check whether the page reaches more relevant searches, gets useful clicks, and leads to the action you chose in step one.
If traffic rises but enquiries do not, look at the offer and visitor needs. If nothing changes, revisit the original diagnosis before making another batch of edits.
Google's SEO Starter Guide is a useful reference when checking the basics.